These days, everybody is into health and fitness in some capacity:

Cross Fit
21 Day Fix
Dance fitness
And so on.

With the infinite world of social media taking on new life under the category of FITNESS, you’ll notice lots of trends. Take Instagram for example; search work out, fitness, weights, dance, and you’ll find photos of people who are on the train.

Take a closer look and you’ll notice that many of those photos are of women who look a little too good to be in the gym. That’s not to say that they aren’t cute or that they shouldn’t be in the gym. But working out isn’t about being put together. As fun as it is to scroll through pages of women looking cute and made up at the gym, you know what’s real pretty? Getting sweaty and nasty and working hard to feel good. Working out is about more than having your make up on or your hair on fleek; the Real Pretty campaign is all about supporting those of us who come in all shapes, sizes, and walks of life.

Welcome to the Real Pretty Campaign where we encourage, accept, and celebrate women who get sweaty and nasty and are #realpretty.

Find us on Facebook to follow the campaign and see the ladies around Charlotte who embrace work outs that get real pretty–sweat and all. We’ve partnered with The Jam: CLT, Dance Fit Vanessa, and Shake It With Liz. Join us, share your stories and let’s get



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